Do you know why I take the time to write about each and every diamond. It's because I still find diamonds extremely attractive, and I love to look at them. Even now, after all these years I get excited looking at diamonds- especially ones I love.
I'll admit it- when I was 21, and learning diamonds, I found them fascinating, yet I had no pervasive attraction to them- or none that I was aware of....yet.
A little bit of this company's history....
I worked my way up and up the ladder in the diamond world.
By 1998 I had purchased millions of dollars worth of diamonds on behalf of others, as part of my job. But I never actually purchased my own diamonds till April 1 1998- the day I opened Rock Diamond Corp.
When I opened Rock Diamond, I could not afford to actually buy diamonds for stock. I used to sell diamonds to a lot of stores in the United States- but also a lot of stores in the Caribbean. I would borrow stones from cutters that knew and trusted me (crazy guys , but hey thank the Lord for them!)- as soon as I sold a diamond, the cutter would give me a bill. So, I never bought any diamonds at first, until I had actually sold them.
Round about June of that year (1998), a broker brought by a stone- a really nice looking one carat diamond. It was $1500. It was an I1 or something, but a very good deal. Except I had to buy it, I could not borrow it- so I went out on a limb and bought it.
That was the beginning of a long strange trip.
Nowadays, Diamonds by Lauren stocks over $2.5 million of diamonds.
Each diamond is selected by us -and we are extremely careful when we select them, because we own them.
The Ring:
This one is an icy white G color- which, technically speaking, is considered "colorless". As you can see- it's bright white. In terms of clarity, there's very little better than VVS1- you'll never see any imperfection in this diamond.
The cut of the diamond is of bo-koo importance- we know that. I love the cut of this one. The corners of this emerald cut- and it's ring-mates- make for very interesting light play. The cut is awesome, great combination of glitter and sparkle. The size is also impressive for a 1.09- another nice aspect to this cut
Do you think we're obsessive? If we are, isn't it a good thing when it comes to diamonds?
BEFORE
AFTER
The side view, shown below, illustrates how low the profile of the ring will be- This puts the diamonds close to your finger, where they are safer and more comfortable than if they were set up high.
This also produces a very tailored, graceful ring.
IN a way, I look at designing rings like baseball- first you have to get the basics right. Only after you do that can everything else fall into place.
There are no unnecessary details on this ring. In that, I suppose you could call it "basic", or simple- kind of like a Monet.
Picking Side Diamonds
Another "basic" is picking the correct side diamonds. Of course being able to freely select from parcels- like the one below- makes picking side emeralds which compliment the center possible- if one focuses on that aspect- which we do.
We've chosen "broad" Emerald cuts. Notice how all three have a strong profile- all three complimenting each other. We take great pains to choose our side stones- we're extremely lucky to have such a vast pool of diamonds to choose from- so that we can really make our rings extra special.
Parcel of 22 Emerald Cut Diamonds between .45-.50cts each.
