These diamond, as SI2's, are priced about 3 grand less than a VS, or even a VVS or flawless pair.
You didn't come here looking for cheap.
These earrings are by no means "cheap"- they are premium diamonds, with slight imperfections. You can't see them, but they saves you a lot of money.
Like a LV Bag with a scratch in the inside. They are nice cut nice color Fancy Light Yellow, priced right. Perfect for Earrings
We sell really nice stuff, at very attractive prices.
The diamond is priced competitively. We don't try to be the "cheapest"- but we carry only the best made diamonds- Cut is everything.
We run a tight ship, yet spare nothing when it comes to the depth of inventory we offer- and the level of customer service.
The customer service is important to all our clients.
The fact we have all the diamonds in stock- and have committed to them- is important to the cutters who provide us with such an amazing selection.
There are plenty of companies on the internet offering thousands of diamonds, none of them actually in the sellers possession.
Sure, the cutter is happy when diamonds sell in this manner. Yet, they are far more interested in someone who will "Step up to the plate" and buy large quantities.
That's why we have so many diamonds to show. as opposed to site with a simple list- or one B&W photo.
That's why we always show the best quality stones. We get first pick from some of the world's best cutters.
Like these diamonds.
Plus, its only when a company has invested in the diamonds does it make sense to invest thousands in making jewelry for the stones.