HOW TO SELL DIAMONDS ON THE INTERNET

Nowadays, more and more purchases are being made online. Let's look at the way most of the concerns offering diamonds on the web do it.

1) Get a url name- let's call our hypothetical diamond site " Diamonds on the River.com"

2) Buy one of the site design templates. Most of the internet diamond sellers' sites seem to be quite alike. In any case, you set up the site, get the ability to accept credit cards, and you're in business.

3) OOOPS- I forgot, we need something to sell.....or do we? What if we simply compile lists of diamonds from manufacturers( cutters) and diamond wholesalers. If we did that, we would not have to invest in the diamonds.

Of course if we sold them that way, we might never even see the actual diamonds we'd be offering.

We could not have actual photos, but what the heck- almost every diamond selling site I've seen has "sample photos" anyway.

In fact- sites offering thousands and thousands of diamonds generally operate just as I've outlined above.

It's called "drop shipping". The internet seller sets up a site with different sample photos for the shapes. No actual photos. Once they get an order- and payment- they send the order to the actual owner of the diamond. The actual owner of the diamond then ships it wherever the internet seller tells them.

It all sounds very efficient.

With GIA reports, you know what you're getting, right?

What's wrong with this system?

What you gain in efficiency you loose in true selectivity. Distinguishing the finer points of one diamond from the next.

The "Diamond selling by list" system is based on the assumption that all diamonds of any particular grade are equal. This is a faulty foundation.

Say 2 diamonds have valid lab reports ( GIA) identifying their grading.

Say the grades are identical. Say the measurements are identical- or very close. One diamond can still be way nicer than the other. This is particularly true with Fancy Shape diamonds.

How is the way we sell different?

What you see when you look at our eBay store is not thousands and thousands- but rather hundreds of actual photos of actual diamonds we possess.

We could put our diamonds onto other people's lists. Or we could do what we used to do- sell them to jewelry stores.

Instead we offer them to folks like you.

We're completely the opposite of someone selling with a list. We select our diamonds one by one. We buy them from the people that cut them.

Let's take this diamond for example- and why we're offering it.

I took an overseas buying trip. The cutting factory finished polishing the group of diamonds below the day before this photo was taken.

I could select as many as I wanted. Yet I chose only the 4.03ct.

Anyway, these small things- that make one diamond desirable and another less so- they are subtle- and can't necessarily be translated into a GIA report.

 Some I1's look actually nicer than other Internally Flawless Diamonds.

None of the diamonds had GIA reports yet- having just been finished cutting.

We submitted this diamond to GIA back in NYC- they gave it the same color I anticipated, U-V, Natural Light Yellow. I pegged it as a VS2, they said Si1. In any case it's eye clean- and a lovely light yellow shade- as you'll see, it looks a lot lighter loose than it does now that it's set.....

 The cut of this diamond is nothing short of spectacular.

It's a lovely light lemon yellow color. As a lighter color it has more tendency to change in different lighting conditions as you can see from the photos. Sometimes it looks deeper yellow, sometimes lighter.

 At 4.03 carats, this diamond is in a lofty category.

Stones of this size are getting harder and harder to come by. Larger diamonds- like 4 carat ones- on [particular- are much scarcer today on the market than they were a few years ago.

Pretty much any decent retail establishment will be over $60K for their 4 carat diamonds.

There's nothing wrong with this one- as evidenced by my close up photos and video.

It's the amazing efficiency of the internet, combined with our unique approach making this possible.