|
1.25carat K/SI1 Emerald
Cut Diamond
with
GIA report
18kt Ring Featuring Blood
red Rubies
Item #R1865
HOW
TO SELL DIAMONDS ON THE INTERNET
Nowadays,
more and more purchases are being made online. Let's look at the way most
of the concerns offering diamonds on the web do it.
1) Get a
url name- let's call our hypothetical diamond site " Diamonds on the
River.com"
2) Buy one
of the site design templates. Most of the internet diamond sellers' sites
seem to look quite alike. In any case, you set up the site, get the ability
to accept credit cards, and you're in business.
3) OOOPS-
I forgot, we need something to sell.....or do we? What if we simply
compile lists of diamonds from manufacturers( cutters) and diamond
wholesalers. If we did that, we would not have to invest in the diamonds.
Of course
if we sold them that way, we would never even see the actual diamonds we'd
be offering.
We could
not have actual photos, but what the heck- almost every diamond selling
site I've seen has "sample photos" anyway.
In fact-
sites offering thousands and thousands of diamonds generally operate just
as I've outlined above.
It's
called "drop shipping". The internet seller sets up a site with different
sample photos for the shapes. No actual photos. Once they get an order-
and payment- they send the order to the actual owner of the diamond. The
actual owner
ships it wherever the internet seller tells them.
It all
sounds very efficient.
With GIA
reports, you know what you're getting, right?
What's wrong with this system?
What you
gain in efficiency you loose in true selectivity. Distinguishing the finer
points of one diamond from the next.
The
"Diamond selling by list" system is based on the assumption that all
diamonds of any particular grade are equal. This is a faulty foundation.
Say 2
diamonds have valid lab reports ( GIA) identifying their grading.
Say the
grades are identical. Say the measurements are identical- or very close.
One diamond can still be way nicer than the other. This is particularly
true with Fancy Shape diamonds.
How
is the way we sell different?
What you
see when you look at our eBay store is not thousands and thousands- but
rather hundreds of actual photos of actual
diamonds we possess.
We could
put our diamonds onto other people's lists. Or we could do what we used to
do- sell them to jewelry stores.
Instead we
offer them to folks like you.
We're
completely the opposite of someone selling with a list. We select our
diamonds one by one. We buy them from the people that cut them.
Let's take
this diamond for example- and why we're offering it.
I
routinely go across 47th street, upstairs to another office. the office
belongs to one of the world's largest cutters. I always walk out with at
least $30,000- and sometimes up to $200,000 of diamonds.
In many
cases, I like to pick really well cut diamonds in the less costly
qualities- like K/SI1. You won't find K colors on many lists- and maybe
not in a lot of stores either. It's easy to knock K colors if you're
trying to sell G colors.
instead, I
look thru hundreds of diamonds and pick the less expensive ones that look
very much like the most expensive ones
Anyway,
these small things- that make one diamond desirable and another less so-
they are subtle- and can't necessarily be translated into a GIA report.
Some
I1's look actually nicer than other Internally Flawless Diamonds.
Since my
photos are extreme close ups, you can see a little feather- that's why GIA
called it SI1.
I can't
see the feather with my naked eyes in person-
I can see
the unique personality- the lovely cut.
This is
caused by many factors- such as the corners- which are not really
quantifiable on a GIA report.
The cut of this diamond is
beautiful. Extremely appealing.
It's a lovely "warm white"
color. If you're looking for a D, this is not the one for you.
But we're sold hundreds of
K-L colored emerald cuts to satisfied owners. many people actually love
the slight tint.
|
