Lab Grown diamonds have totally changed the entire jewelry business. Now, the "Average Person" can wear a stone that would have cost about $35k, for about a tenth of the price.

Also, if we were to look at IGI graded Lab diamonds of the same grade and size - they'd be even cheaper still.

This has caused me to shift focus in our business.

We still have a remarkable inventory of natural diamonds - and they will continue to have their own value. With Lab Diamonds, we've developed relationships with the best growers, and we obtain the diamonds pretty much when needed.

I still pick out special stones and feather them - such as this beauty.

The scale and efficiency of our business allow us to offer lab diamonds at prices much lower than the majority of our vendors. Each stone we offer will be vetted by us. This is important- because the majority of Lab Diamonds on the market will not pass our strict standards.

This is a kick a$$ emerald cut. It throws off a lot of fire. The cut is amazing- it's just such a bright stone.

Obviously, as a D/VVS2, it's totally colorless and eye clean.

We will do an amazing job making whatever sort of setting you want for this puppy. Also at a great price.