We are not looking for the cheapest diamonds. I'm guessing if you've come this far, neither are you.

The race to the bottom is no fun for discriminating consumers. Of course, you don't want to overpay for what you get, but you realize that getting the best quality and service costs. Furthermore, you find value in exceptional quality in service and product. I know I do.

The grower/cutter of this diamond is never the cheapest, but he's got the absolute best quality.

This diamond is totally colorless. Not all F color diamonds are indeed colorless.

The diamond is graded F by GIA, and this is a case there the lab does make a difference. Of course that's part of the price difference as well.

Beautifully cut stone - tall rectangular radiant.

Totally eye clean VS2 clarity.